Pricing strategies and tactics

Member price: £361 + VAT

Non-member price: £425 + VAT

Timing: 9.30am-5.00pm

Overview

This course will provide you with an introduction to traditional and alternative determinants of price, and help you to consider their applicability to your own business and the role finance function can play in supporting pricing decision making.

Who should attend

• Business leaders and senior managers, particularly accounting, marketing, sales and general management executives
• Business analysts, product management and pricing analysts
• Business unit managers and managers of subsidiaries to whom pricing decisions are devolved

What you will learn

The course will cover:

• Importance of value in buying decisions
• Price differentiation
• The value proposition
• Cost based pricing
• Competition based pricing
• Customer driven pricing
• Three key pricing strategy questions
• Economic value to customer
• Calculating value based price
• Pricing strategy formulation
• Who should control pricing - sales, marketing or finance?

Learning outcomes include obtaining a greater understanding of:

• the key financial, economic and psychological principles relating to pricing
• a practical framework for assessing the value of your product or service from the customer's perspective, which will help you make better pricing decisions
• the main contemporary methods of pricing – cost-based, competition-based and market-based, plus an introduction to the value-based approach
• how to develop a pricing approach using these contemporary methods
• how to assess pricing strategy from a financial and strategic perspective

The course includes case study scenarios which involve analysing different business situations and recommending, with justification, suitable pricing approaches.

Questions?

BPP | Tel: 0330 060 3303 | Email: ldicas@bpp.com