28 September - Will Farnell: From KYC to RKYC and how to build a scalable accounting firm
ICAS and Will Farnell, author of ‘The Digital Firm’ and most recently ‘The Human Firm’, discuss why members in practice should go beyond KYC and use the opportunity to ‘really know your client’ (RKYC). While KYC is necessary for compliance, it also provides an opportunity for firms to understand their clients’ goals and support them in their aspirations. Find out how you can automate mundane regulatory elements but then go beyond this by asking the deeper questions that helps provide a more meaningful and valuable offering with tailored services and chargeable insights.
Why do so many firms struggle to scale? Will Farnell considers the many pain points that firms hit when growing their practice and explains how a firm can design its infrastructure to accommodate and anticipate growth. By implementing systems and processes you remove much of the unnecessary thinking and worry so that members of your team have the freedom to flourish, take risks and drive your business forward.
(Duration 1 hour and 8 minutes. Originally recorded on 28 September 2023)
Key themes and topics
- How to go from KYC to RKYC
- Using RKYC to offer tailored services and chargeable insights
- How to build a truly scalable accounting firm
Host & Speaker
(Please note that views and opinions expressed by speakers at ICAS webinars are their own and not necessarily reflective of ICAS’ views.)
- Host: David Menzies CA, Director of Practice , ICAS
- Will Farnell, Founder & Director of Farnell Clarke
Will is author of ‘The Digital Firm’ and ‘The Human Firm’ a blueprint for digital transformation and client centric firms. He is a regular speaker on how accounting firms can leverage technology, people and process to achieve practice growth, as well as providing consulting services to support firms in becoming a digital practice.
Who’s this for?
- CAs working in practice
Counts as CPD activity
Depending upon your individual role and training and development needs, watching this webinar can count towards your annual Continuing Professional Development (CPD) requirement.