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Building powerful value propositions online course

BPP

In an increasingly competitive world it is important that you communicate to your clients how you can help them to meet their needs and address the key issues that they face. The value proposition, done correctly, provides a powerful answer to the question 'Why should we choose you?'

But it should do more, demonstrating your understanding of their issues and differentiating what you do from the competition. The key is in the differentiation, demonstrating how what you offer gives the client more of the things they want – the value – than competitor solutions. Value propositions are frequently talked about and generally poorly done.

Successful businesses cascade their value propositions down through the organisation, and the organisation has value delivery at the heart of what it does. The process starts with an understanding of value, and a recognition of the fact that what we might consider to be value may not be quite the same from the clients point of view.

Price: £50 + VAT

Email BPP to book

BPP are currently in the process of moving to a new online system and therefore we ask in the interim that you email BPP (using the booking button above) to book your online course.


What you will gain

This online course will help you understand value, recognise the importance of differentiation and help you to build a powerful value proposition for your business.

Course content

By the end of this course, you will have a greater understanding of:

  • value and what it means to clients
  • recognising the importance of defining value from the clients perspective
  • having a value template against which to measure the three key areas of value
  • the three steps to value
  • being able to create powerful, persuasive Value Propositions
  • winning more business!

Questions?

BPP | Tel: 0330 060 3303 | Email: ldicas@bpp.com

Online learning and resources

Browse our full range of online professional development courses and free CPD opportunities.

On-demand Online Courses Directory - BPP Professional Development

The latest online course directory offers more than 80 online courses to meet your development needs.

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The mark and designation “CA” is a registered trade mark of The Institute of Chartered Accountants of Scotland (ICAS), and is available for use in the UK and EU only to members of ICAS. If you are not a member of ICAS, you should not use the “CA” mark and designation in the UK or EU in relation to accountancy, tax or insolvency services. The mark and designation “Chartered Accountant” is a registered trade mark of ICAS, the Institute of Chartered Accountants of England and Wales and Chartered Accountants Ireland. If you are not a member of one of these organisations, you should not use the “Chartered Accountant” mark and designation in the UK or EU in relation to these services. Further restrictions on the use of these marks also apply where you are a member.

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