Brand valuation online course

Intangible assets, such as brands, that are organically developed are not recognised on the balance sheet or statement of financial position.

However, intangible assets - including brands - that are acquired have to be valued and recognised.

Price: £35 + VAT

Book now with BPP

What you will gain

This course looks at the techniques involved in the valuation of intangible assets - particularly brands - and how financial reporting has been evolving to deal with such assets and the challenges arising.

Course content

By the end of this course, you will have a greater understanding of:

• the importance of brands in the valuation of companies
• the fundamentals of accounting for brands and other intangible assets
• the broad approaches used in the valuation of brands – cost, market comparison and income
• the generally favoured Royalty relief approach to brand valuation
• the factors typically involved in assessing relative brand strength
• implementation within the IFRS framework and issues arising
• current stance and output of regulators and standard setters

Questions?

BPP | Tel: 0330 060 3303 | Email: ldicas@bpp.com