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How to create and develop your personal professional brand

Member price for Online Live: £335 + VAT

Member price in London: £566 + VAT

Non-member price: £666 + VAT

Timing: 9.30am-5.00pm


Online Live, 7 June 2023
Online Live, 8 September 2023

Email BPP to book


London, 15 December 2023

Email BPP to book


Overview

This programme will provide practical guidance in understanding how personal professional brands are created and developed. Delegates will be guided through examples, exercises and case studies with the object of building their own personal brand blueprint.

Delegates will be left with their own personal branding action plan that they can implement immediately.

What you will learn

  • An overview of branding
  • Understand the definition and importance of personal branding in the context of business development
  • Self-evaluation and the building of a personal branding statement
  • Apply a range of strategic models to create and monitor your brand
  • Research and describe branding within your organisation and appreciate and articulate the brand position of that business
  • Evaluate the components of an effective personal professional brand
  • Creating a personal brand blueprint. How to define your brand strength and value proposition.
  • Understand and apply models for assessing and analysing ‘brand value’
  • Understand how to define a target audience – align your skills, personal qualities and unique talents
  • Learn how to write your personal profile/bio
  • Learn how to build a brand communications plan and write compelling content
  • The importance of internal branding
  • Understand how to utilise your brand in networking situations
  • Formulate strategies for monitoring your brand

Who should attend

This programme will benefit those in business who wish to create and develop a compelling and effective personal professional brand in order to stand out from their competitors.

Questions?

BPP | Tel: 0330 060 3303 | Email: ldicas@bpp.com

How to win new business and develop relationships

"This course will benefit those who wish to generate new and additional opportunities to develop their businesses, contacts and networks."

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The mark and designation “CA” is a registered trade mark of The Institute of Chartered Accountants of Scotland (ICAS), and is available for use in the UK and EU only to members of ICAS. If you are not a member of ICAS, you should not use the “CA” mark and designation in the UK or EU in relation to accountancy, tax or insolvency services. The mark and designation “Chartered Accountant” is a registered trade mark of ICAS, the Institute of Chartered Accountants of England and Wales and Chartered Accountants Ireland. If you are not a member of one of these organisations, you should not use the “Chartered Accountant” mark and designation in the UK or EU in relation to these services. Further restrictions on the use of these marks also apply where you are a member.

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