The business of football: Image management in narrative communication

Football at club level has changed markedly in the last decade or so. Indisputably, major football clubs are now complex businesses, intrinsically concerned with financial matters. How football, or more accurately, football constituencies or stakeholders, should respond to this economic transformation remains a contested area.

Published:
1 January 2005
Researchers:
Stephen Morrow
ISBN:
1-904574-12-2

Free digital publication

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Topics

  • Corporate and financial reporting
  • Research

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