Make Sure Your Adviser is a CA - I'm a CA firm
Join ICAS in promoting the value of using CAs as business advisers
ICAS launched this initiative to promote CAs as sound business advisers who can drive growth and add immense value to businesses.
The initiative provides business owners with valuable guidance about choosing, appointing and assessing their business advisers, as well as understanding the difference a CA could make.
Since it's launch ICAS has marketed the initiative across the country including at Edinburgh Airport, in Scotrail trains and on digital channels.
It's easy to get involved...
As part of the initiative, firms can request a pack of print and digital marketing materials allowing them to benefit from the public-facing initiative and proudly say “we are CAs”. This also includes new event marketing materials, which launched in April 2018 and are available to all CA firms.
There has been positive engagement from our firms and the public, resulting in a 27% increase in visits to the ‘Find a CA’ search tool on the ICAS website.
ICAS Executive Director of Professional Standards, Michelle Mullen, said: "I am pleased with the response we have had so far for this initiative and I would encourage all of our firms to embrace the campaign." Hear from Michelle in the below video.
What are the benefits of engaging in the ICAS initiative?
By hiring a CA, you get more than an accountant; you get a business adviser. Nikki Gray, Partner at Gray Associates along with father-in-law, Alistair Gray, tells us about the value of being a CA and the benefits of engaging in the ICAS initiative ‘Make sure your adviser is a CA’. Read a CA firm testimonial from Gray Associates.