Constructive SWOT analysis

Online course
£50 + VAT

Online course

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Hasn't everything been said about SWOT? Well, actually, no. In this module we will introduce you to the Constructive SWOT which is a much more powerful and effective way to use this model. Using the Constructive SWOT analysis will help you examine, in real depth and with unprecedented rigour, how to build a solid and robust business strategy at corporate, division, SBU or even at team level. The model is in fact generic, so you can use it anywhere you need to think through the pros and cons of a proposed business decisio

What you will learn

  • Understand how Constructive SWOT can be used to full advantage in developing your business
  • Know how to collect and screen information for inclusion in the SWOT analysis
  • Be able to build rigorous business development and business defence strategies
  • Be able to use Constructive SWOT as part of your company's strategy formulation process

Who should attend

Business leaders and senior managers, particularly accounting, marketing, sales and general management executives.

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  • The integrative role of SWOT analysis
  • External forces
  • Conventional SWOT analysis
  • Criticisms of conventional SWOT
  • Strategy creation
  • Criteria for SWOT
  • Prioritising the criteria
  • The constructive SWOT matrix
  • The matching matrix
  • The conversion process
  • Practicalities


Online course


Tel: 0330 060 3303


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  • Online learning
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