Brand valuation online course


Intangible assets, such as brands, that are organically developed are not recognised on the balance sheet or statement of financial position.

However, intangible assets - including brands - that are acquired have to be valued and recognised.

Price: £35 + VAT

Book now with BPP

What you will gain

This course looks at the techniques involved in the valuation of intangible assets - particularly brands - and how financial reporting has been evolving to deal with such assets and the challenges arising.

Course content

By the end of this course, you will have a greater understanding of:

  • the importance of brands in the valuation of companies
  • the fundamentals of accounting for brands and other intangible assets
  • the broad approaches used in the valuation of brands – cost, market comparison and income
  • the generally favoured Royalty relief approach to brand valuation
  • the factors typically involved in assessing relative brand strength
  • implementation within the IFRS framework and issues arising
  • current stance and output of regulators and standard setters


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  • Audit and Assurance
  • Online learning

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