MoralDNA™ - free online moral personality tool

ICAS partners with the market-leading global behavioural profile provider, MoralDNA™, to help members discover workplace culture and values, as well as gaining a new level of personal insight
Through their ethical behaviour, CAs are a force for good in the organisations in which they work and ICAS recognises the power of every individual CA – The Power of One – to influence those around them.
ICAS is calling on every CA to place ethical leadership at the heart of their professional responsibilities, to shape the culture and values of their organisations, to help re-establish ethics at the core of business practice, and to rebuild public trust in business.
What is MoralDNA™?
MoralDNA™ is the leading online moral personality profile assessment, which is free of charge for all of our members around the world and becomes a key part of The Power of One.
The tool provides our members with a clear snapshot of their ethics preferences and behaviours. From global corporations to individuals - professionals from over 200 countries are accessing MoralDNA™ to discover their workplace culture and values, as well as gaining a new level of personal insight.
Co-designed by the ‘Corporate Philosopher’, Professor Roger Steare, the tool can reveal your decision-making preferences and will be used to quantify the preferences of our membership towards different aspects of ethical behaviour: the ethics of Obedience, Care and Reason. The tool will even measure ‘who you are personally’, against ‘who you are at work’ to see how you adapt to different situations.
Upon completion, you will receive your own personalised analysis and be able to discover your ethical preferences. We hope that by using the tool, it will help you to think ethically, make good decisions and do the right thing. Data is securely and privately held.