Marketing for accountants

Member price in Scotland and Online Live: £272 + VAT
Non-member price in Scotland: £320 + VAT

Member price in England: £539 + VAT
Non-member price in England: £634 + VAT

Please note, due to differences regarding external costs, courses outside of Scotland are priced separately. ICAS members are eligible for a discounted price on all courses running in England & Wales.

Timing for face-to-face: 9.30am-5.00pm

Timing for online live: 9.30am-12.30pm over two mornings, or 9.30am-5.00pm for full day

Overview

If from your role in Finance you have ever wondered why or whether the Marketing Department need to spend all that money, and how to effectively challenge Marketing proposals in a way that adds value to the business, this course is for you.

Your trainer is a highly experienced marketing and finance professional, having gained extensive industry experience with internationally renowned brands.

The course appraises the importance of the key stages in marketing and identifies appropriate financial perspectives to lead to more effective marketing spend and return on investment.

What you will learn

This course expands your understanding of the important function of marketing to give you broader business scope to add more value to discussions with your Head of Marketing. If you are able to better understand their drivers, you can contribute more effectively to the financial management of what is often a very significant area of spend for the business. You can move to win-win negotiations without having to resort to outmoded siloed responses of just cutting projects to shore up the bottom line, that actually drive the business forward more successfully.

You will be able to:

• Appraise the importance of the key stages in marketing
• Identify appropriate financial perspectives to lead to more effective marketing spend and return on investment.

The course will cover:

• Purpose of marketing
• Effective marketing planning
• Integrated marketing
• Profitable customer relationships
• Channel strategy and management
• Marketing control

Who should attend

• Finance professionals
• Junior accountants/ (Marketing) Investment advisers
• Finance and Investment managers / analysts
• Business partners
• Portfolio managers
• Senior finance managers
• Finance director
• General Managers without Marketing or Financial Experience (i.e. those that may have come from a Sales, HR or other background)

Questions?

BPP | Tel: 0330 060 3303 | Email: ldicas@bpp.com