Managing intangibles online course
Business creates value by building strategic competitive advantage. In the modern knowledge based economy, investment in intangibles such as brands and innovation, builds and protects competitive advantage.
Reporting practice tends to better recognise tangible capital expenditure and is best suited to a manufacturing economy. Financial statements are ill suited to judge the health and value of a company in a more knowledge based economy.
Price: £35 + VAT
What you will gain
This course will show how the finance function can change the fixation with financial statements and introduce robust financial management tools to help businesses to nurture intangible investments: building value and combatting risk.
By the end of this course, you will have a greater understanding of:
- the importance of intangible spend to a business
- the limitations of financial reporting treatments of intangibles
- using alternative approaches for valuing and managing intangibles
- your own role in finance supporting intangible spend management
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