The Power of One - Personal Reputation

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Reputation is everything.  It takes a lifetime to build a reputation but only one moment to lose it.

Reputation is everything. A professional’s reputation is his or her personal brand - it is how well the professional is regarded, and how he or she will be remembered.

This paper encourages self-reflection. It emphasises that a CA must uphold the highest standards of individual behaviour but also, if others within an organisation are behaving unethically, the CA has an obligation to highlight it and seek to influence, and modify, behaviour going forward.

It is recognised that this will not always be easy – ethical leadership requires ‘moral courage’ – however the reality is if a CA suspects impropriety and does nothing, the CA could be found guilty of condoning it, and could potentially be implicated in a scandal at a later date.

Download The Power of One - Personal Reputation.


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