Why do we need your feedback?

Picture of group of people discussing an issue
By Fiona Winter, Director, Education

20 July 2016

We are overwhelmed with requests for our ruminations on how someone can improve their product or service, but what happens when it concerns your education and ways to get ahead in life?  

Hotel stays, customer service, shopping experiences; there are many areas of your life that feature feedback requests. ICAS collects student feedback on every course to ensure your learning is relevant and will adequately prepare you for the demands ahead. 

We have a diverse group of students studying across a large range of locations. Feedback gives us vital information on the quality and consistency of tutors, materials and venues.

We share key data with the Boards that have oversight of education standards within ICAS and use it to improve future courses, including the classes that will undertake in your next year of study.

What kind of feedback do we need?

We need feedback on tutors because they are crucial to your learning experience. Did they accurately explain topics? Did they take the time to respond to class questions? Did they neglect to teach anything?

We also need feedback on your actual course, including the venue it was situated within, the materials given to you, how you find the mock marking, and anything to do with course admin. ICAS takes great interest in your learning experience, as well as responsibility for ensuring you have the best learning experience possible.

We’re looking for brief but constructive feedback – what could be changed to improve learning for our students?

What’s most useful to know?

We want positive feedback as well as areas for improvement. If you have a great experience in a class or have a tutor that you’ve found very helpful, then tell us about it. Not only can we feedback to that venue or tutor but we can share that information and take this into account when planning future classes.  

We’re looking for brief but constructive feedback – what could be changed to improve learning for our students?

  • Remember to be realistic – we can’t change some things, such as having mock exams after football finals!
  • Try not to be vague. If you ‘didn’t enjoy tax’, then tell us why!
  • Avoid rude or hurtful comments: we are all different. You’ll get on better with some tutors than others – try to comment on teaching style or approach, not personality traits.

What do we use it for?

Improving your learning and courses. Your feedback also goes into tutor self-reviews and appraisals to identify any issues at an early stage. This also helps us to maintain consistency for all students. The work of a CA is constantly evolving, so your input on relevant parts of the course enables us to move forward with an eye on the future.  

Our 1-5 scoring system allows a quick method to see how we’re delivering different elements of the course across the venues. Not forgetting - it lets us measure how we are maintaining standards at the highest levels.

Examples of feedback we have implemented:

  • Request for clearer timetables – showing which books to bring to class each day so you don’t bring them all if not needed.
  • Feedback on the timing of modules. We have altered the teaching order on some courses to include trickier materials at earlier periods to give students more time to digest information.

If we didn’t ask for feedback:

We would still receive constructive critique but only as fed through your firm. We would miss out on direct contact from our students, whose helpful comments can be invaluable in amending future courses.


  • CA Student blog

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