UK plcs 'lag behind' in list of most reputable companies

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By Andrew Harbison, CA Today

19 April 2016

Only two UK companies have managed to make it into the top 10 of the ‘Reputation Institute’s UK RepTrak 150’ list of the most reputable companies in Britain.

The list rates companies that operate within the UK market on their ability to deliver on stakeholder expectations on seven areas of reputation: products and services, innovation, workplace, governance, citizenship, leadership and performance.

British companies Rolls Royce Aerospace and Aston Martin placed fifth and sixth respectively. Only four home market companies, including the two mentioned, managed to achieve an ‘excellent’ rating on the survey.

Lego Group, IKEA and BMW Group secured their places as first, second and third respectively.

The UK's most reputable companies

  1. Lego Group
  2. IKEA
  3. BMW Group
  4. Sony
  5. Rolls-Royce Aerospace
  6. Aston Martin
  7. Rolex
  8. Samsung
  9. Bosch
  10. Kellogg’s

Source: Reputation Institute

The study showed that of the 27 companies that received a 'poor' rating, 25 are UK and Irish companies.

Kasper Ulf Nielsen, executive partner at Reputation Institute, said “The UK general public has a lower perception of UK companies across all seven dimensions of reputation, compared to international companies operating in the UK. This shows a lack of both emotional and rational connection which is unique to the UK.”

Kasper went on to explain that home grown companies tend to have a stronger reputation, with the results of this survey showing the UK to be at a “disadvantage in their home market.”

There have been some big moves both up and down the list since 2015. Unsurprisingly, the company who plummeted the furthest was Volkswagen, dropping from eighth to 267th since the emissions scandal.

Image Credit: James W Copeland /


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