The world's '100 most valuable brands' revealed

Apple
By Isabelle Bell, CA Today

5 October 2015

Tech giants Apple and Google have been named the world's most valuable brands for the third year running, according to Interbrand's Best 100 Global Brands report.

Technology brands dominate this year's ranking, making up more than a third of the total value of all 100 brands.

New entrants in this year's list include Lego (#82), PayPal (#97) and Lenovo (#100). Facebook saw the biggest rise in brand value (54% increase), but failed to make the top 20. 

Top UK companies

  1. HSBC (#37) (US $11.65bn)
  2. Burberry (#73) (US $5.87bn)
  3. Land Rover (#87) (US $5.11bn)
  4. Johnnie Walker (#92) (US $4.54bn)
  5. Smirnoff (#94) (US $4.41bn)
  6. Mini (#98) (US $4.24bn)

Interbrand, a global brand consultancy, calculated brand value by assessing the financial performance of the brand's products and services, the role the brand plays in influencing customer choice, and the strength it has to command a premium price or secure earnings for the company.

Jez Frampton, Interbrand's Global Chief Executive Officer, said that many of the brands are "seamlessly integrated" into people's everyday lives, because they are "intuitively aligned with their priorities".

He added: "The Best Global Brands report examines what it takes for brands to succeed in today's hyper-fragmented world. As people demand immediate, personalised and tailored experiences, business and brands need to move at the speed of life."

Top risers

  • Facebook (#23, +54%)
  • Apple (#1, +43%)
  • Amazon (#10, +29%)
  • Hermès (#41, +22%)
  • Nissan (#49, +19%)

The top 20

Rank

Brand

Region

Brand value

Change

01

  Apple

United States

170,276 $m

+43%

02

  Google

United States

120,314 $m

+12%

03

  Coca-Cola

United States

78,423 $m

-4%

04

  Microsoft

United States

67,670 $m

+11%

05

  IBM

United States

65,095 $m

-10%

06

  Toyota

Japan

49,048 $m

+16%

07

  Samsung

South Korea

45,297 $m

0%

08

  GE

United States

42,267 $m

-7%

09

  McDonald's

United States

39,809 $m

-6%

10

  Amazon

United States

37,948 $m

+29%

11

  BMW

Germany

37,212 $m

+9%

12

  Mercedes-Benz

Germany

36,711 $m

+7%

13

  Disney

United States

36,514 $m

+13%

14

  Intel

United States

35,415 $m

+4%

15

  Cisco

United States

29,854 $m

-3%

16

  Oracle

United States

27,283 $m

+5%

17

  Nike

United States

23,070 $m

+16%

18

  HP

United States

23,056 $m

-3%

19

  Honda

Japan

22,975 $m

+6%

20

  Louis Vuitton

France

22,250 $m

-1%

Source: Interbrand

Image source: Lester Balajadia / Shutterstock.com

Topics

  • Business

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