How to introduce sustainability into business decision making

By Anne Adrain, ICAS

8 April 2015

A series of new guides to help the finance and accounting community integrate sustainability into business processes and decisions have been published by The Prince's Accounting for Sustainability Project (A4S) Chief Financial Officer (CFO) Leadership Network.

The four guides were developed by the A4S CFO Leadership Network and their teams, comprising senior finance, risk, internal audit, investor relations and sustainability professionals, as well as A4S staff and other specialists.

Each guide is supported by case studies from network members to demonstrate practical applications of the suggested approaches and techniques.

The themes of the four guides are: 

  • CAPEX: a practical guide to embedding sustainability into capital investment appraisal
  • Enhancing investor engagement: a practical guide for investor relations
  • Managing future uncertainty: an introduction to integrating risks
  • resulting from macro sustainability trends into business decision making
  • Natural and social capital accounting: an introduction for finance teams

John Rogers, CFO of Sainsbury's and co-chair of the A4S CFO Leadership Network said, "As CFOs we have a crucial role to play in helping our businesses to understand the value of values, and sustainability in particular. It can be a challenge knowing where to start, so these guides are designed to give CFOs practical advice using real case studies of how others have tackled the issues."

Commenting on the launch of the guides, Sarah Nolleth, Director of A4S said, "CFOs and finance teams have a crucial role to play in embedding sustainability within organisations' decision-making processes. These practical guides, written by practitioners in the field who have experienced and tackled some of the issues first hand, will help the finance and accounting community to build more resilient businesses, ultimately leading to better commercial outcomes."

A4S was set up by HRH The Prince of Wales in 2004 to support a fundamental shift towards resilient business models and a sustainable economy.


  • Sustainability

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