EY and LinkedIn announce partnership

By Isabelle Bell, CA Today

2 November 2015

EY is to form a new strategic alliance with social networking giant LinkedIn, the Big Four accountancy firm has announced.

The two businesses will work together in a bid to bring social selling technology and data analytics to market on a “global scale”.

The firms said their strategic alliance would help more companies around the world use technology, social networking, and innovative sales techniques to transform their customer relationship management.

What is social selling?

Social selling involves using social media to build relationships with buyers. Professionals who use social selling are 51 per cent more likely to achieve their sales quotas, while 78 per cent of social-sellers outsell their peers, according to LinkedIn.

It is understood the pair will use LinkedIn’s existing social networking platform and EY’s data analytic capabilities to help businesses boost sales and revenue. LinkedIn is now used by more than 400 million professionals worldwide.

This is the second recent big business partnership to be announced with a social networking company, after RBS became the world's first bank to adopt Facebook at work.

EY said the joint offering will “leverage social media as an element of building relationships with buyers”.

Mark Weinberger, EY’s Global Chairman and CEO, said: “Data analytics and technology have transformed the way companies operate, and together, EY and LinkedIn will provide organisations with leading-edge tools to navigate those changes.”

Jeff Weiner, CEO, LinkedIn, said the strategic relationship would “generate opportunities for both organisations”.

Image: Denys Prykhodov / Shutterstock.com


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