EY acquires big data firm

Business agreement
By Eleanor O'Neill, CA Today

9 August 2016

EY has announced an agreement with Society Consulting, an analytics and big data consulting firm, in order to enhance digital experiences for clients.

A team from Society will be joining the US branch of EY to lend experience in the designing, building and deployment of a complete set of tools for customers, employees, providers and other stakeholders.

The firm said that the addition will bring new depth to EY’s offerings in digital analytics, analytics managed services and big data services.

Society Consulting is known for aggregating, organising and visualising data to improve customer experience and providing analytics solutions.

Its services include web development, dynamic content strategy, content management, personalisation, segmentation and campaign execution.

Chad Richeson, formerly CEO of Society Consulting, commented: “In today’s market, it’s not good enough to have a digital strategy or merely act like a digital company. It’s about having a business strategy that’s built to operate in a digital world.

"By joining EY, we can reach out to more clients, helping them to reach knowledge-based, insight-driven decisions and make the most of their troves of data to improve experiences across the board.”

Steve Watson, EY Global Performance Improvement Leader, said: “With the Society Consulting team joining EY, we further enhance our ability to help clients maximize the value of their data for knowledge-based, insight-driven decisions that enable them to deliver exceptional experiences to their customers, employees, suppliers and business partners."

This acquisition is the latest in a series of moves to strengthen EY's digital solutions and consultancy practices. Similar agreements have previously brought companies including Seren, Bluestone Consulting and C3 under the EY umbrella.

Earlier this year, the firm also announced a partnership with the GE Digital Internet of Things.

This marks a trend in the Big Four, with PwC, KPMG and Deloitte also making various acquisitions this year.

Source: EY


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