Business leaders concerned by digital disruption

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By Andrew Harbison, CA Today

17 April 2017

Almost half of global business leaders are concerned by the level of digital disruption in their sector, according to a new report.

The report by Japanese information and communication technology company Fujitsu surveyed nearly 1,200 C-suite decision makers about how prepared they feel their business is to cope with increasing digital disruption.

While 43% of respondents stated that the level of digital disruption in their sector has left them feeling concerned, a further 34% went as for to say that they wish their industry was immune to its impact.

A wish which is unlikely to be granted according to Duncan Tait, CEO, SEVP and Head of Americas and EMEIA, Fujitsu who said: “The reality is that digital disruption is not a negative force, merely an unstoppable one.

“For those with the ambition, energy and imagination to capitalise on it, digital disruption is a path to a golden age of innovation and prosperity.”

Embracing the new normal

Although there are major concerns among some business leaders, the findings also show that many felt that a new wave of disruption presented an opportunity for their company.

A large majority of respondents (81%) said that they believe digital disruption is a “positive force for business”, with 74% stating that the resulting change from the disruption has benefitted their own organisation in some way.

However, respondents also identified several roadblocks affecting their company’s  ability to fully embrace the new digital way of working, with aging technology and infrastructures (40%), a fear of culture change (33%) and a skills gap (22%) being widely cited issues.

Ignacio Cea, Chief Strategy and Innovation Officer, Bankia, commented on the results of the survey, saying that he sees the worries of business leaders as a positive sign.

He said: “When you look at some of the concerns that people seem to have around digital moving too fast, or their industry or business changing, it’s easy to see that as a negative.

“But really, I think it just means that they are conscious of that change, and that’s a good thing.

“It would be worse if they suggested that they didn’t see that change coming, or that it wasn’t going to happen, because it very clearly is.”


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