Big Four feature on the world's most powerful brands list

By Andrew Harbison, CA Today

6 February 2017

All Big Four firms feature in the Brand Finance top 60 most powerful brands in the world list.

PwC has placed eighth on the list with a AAA+ score, the highest score brands can achieve on the Brand Strength Index (BSI).

All of the Big Four made it on to the list with Deloitte narrowly missing out at a spot in the top 20, coming in at 21st.

EY came in at number 30, while KPMG rounded off the Big Four’s appearance on the list placing 60th.

A company's BSI score is calculated by taking into account a number of variables including "marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance."

Top 10 most powerful brands in the world

CompanyBSI score
1. Lego92.7
2. Google92.1
3. Nike92.1
4. Ferrari91.9
5. Visa91.5
6. Disney91.3
7. NBC91.3
8. PwC90.9
9. Johnson & Johnson90.1
10. McKinsey & Company89.8

Brand Financial, an independent branded business valuation and strategy consultancy, also released a list of the world’s 500 most valuable brands.

Google scooped pole position, ending Apple’s five-year reign at the top pushing it to second. Online retailer Amazon comes in at number three, with US telecoms company AT & T and Microsoft placing fourth and fifth respectively.

Top 10 most valuable brands in the world

CompanyBrand value
1. Google$109,470m
2. Apple$107,141m
3. Amazon$106,369m
4. AT & T$87,016m
5. Microsoft$76,265m
6. Samsung$66,219m
7. Verizon$65,875m
8. Walmart$65,496m
9. Facebook$61,998m
10. ICBC$47,832m

The report states that Google’s success is down to it being “largely unchallenged in its core search business, which is the mainstay of its advertising income.”

Source: Brand Financial


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