Amazon CEO: Why decisions define you

By Eleanor O'Neill, CA Today

18 January 2018

Do you sit at the head of a firm or do you have C-suite aspirations? Overcoming hurdles and forging the way for organisational progress are part and parcel of an executive role, and rising to the challenge can mean taking some expert advice. Jeff Bezos, CEO of, tells us about the importance of decisions we make.

It's fair to say that Amazon has changed the world of retail forever. The man behind the idea that built the economic empire, however, claims that it wasn't intelligence that made him into a success story, but the decisions he made along the way.

The character of an executive is, according to Jeff, not decided by their talents. Leaders are thought of in terms of their choices and the best are remembered kindly.

What matters more than your talents | Princeton University Address

Do you have a favourite TED talk to share with fellow CAs? Tell us in the comments below.


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