5 tips for building your own brand

Stephanie Livingston By Stephanie Livingston, CFO Services, Rutherford Cross

9 May 2019

“How do I go about building my own brand to make me more attractive to employers?”

As you continue to progress in your career and move up the finance hierarchy, the number of opportunities available will inevitably decrease yet your competition may well increase.

At Rutherford Cross, we encourage individuals to consistently evaluate their personal brand and question what else they can be doing to achieve their career goals.

Here’s how you can go about building your own brand to make yourself more attractive to employers:

1. Make your CV work

Candidates should have multiple CVs, or tailor their CV to each opportunity. While it is important to keep your CV concise, don’t cut it too short as you may leave out key details that can help secure the next role.

2. Focus on social media

A LinkedIn profile should be an abbreviated version of your CV – remember to include keywords from your CV in your LinkedIn profile.

3. Use your network

Having a strong network is vital in securing future opportunities.

An opportunity may come directly through your network, or a positive referral from a reliable source in your network can help set you apart when you are going through a competitive process via your recruitment consultant.

It is not simply enough to meet people; you need to add value to ensure that you are remembered.

Get an understanding of what they do, ask questions and make suggestions. Link your experience and give a preview of the value you could add to their organisation.

4. Know your strengths…and weaknesses

Always be yourself at interview. If you’re not, this will very probably become apparent early on in your new role.

It is essential to know your own strengths and weaknesses and be honest with yourself throughout the interview process to ensure that you are the right fit for the assignment.

5. Do the research

Research the business and opportunity as thoroughly as you can before an interview. The questions you ask at interview are vital and are a great way of displaying the depth of understanding you have about the opportunity.

Asking the right questions can make the difference between securing the role and failing to do so.

Your next steps

Rutherford Cross has a number of career opportunities for CAs across Scotland and the UK. For more information, or to find out more about their careers events, contact Stephanie Livingston.

Contact Rutherford Cross

This blog is one of a series of articles from our commercial partners.
The views expressed are those of the author and not necessarily those of ICAS.


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